There are different ways of constructing meaning, and in modern times because of so many mediums around us, we are also surrounded by many types of texts which are different from ordinary speech situations. This course will briefly introduce semiotic theories and how we can extend them into understanding and creating mediated texts such as advertisements, cinema, and news. These different texts emerge from various cultural codes and make sense for their consumers. But essentially, they all come forward with certain hidden connotations, which become very important for us to decipher and, if possible, neutralize. The course will provide you with the tools to identify the hidden meanings in these texts and helps you to highlight the sociocultural biases. The exercises during the class will also provide hands-on experience in working with texts.
At the end of the course, the student should be able to:
Barthes, Roland (1968) Elements of semiology. London: Cape.
Barthes, Roland (1973) Mythologies. (tr.) A. Lavers. London: Granada.
Bignell, Jonathan (1997) Media semiotics: An introduction. Manchester & NY: Manchester University Press.
Chandler, Daniel (2007) Semiotics: The basics. London & NY: Routledge.
Danesi, Marcel (2002) Understanding media semiotics. London: Arnold.
to secure your future
1 Fee sturcture
Students/Professionals: Rs. 3,000/-