Centre for Cultural Research (PCCR)

Art and Cultural Heritage Management
Certificate Short-term Course


  • Course Duration:

    45 hours

  • Course Mode:


Course Overview

Today cultural institutions are facing important dilemmas in many aspects of their management. Therefore, any individual can think to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what management in the arts do.  And that plays an essential role in transforming the minds, lives, and communities through creative expression. There are objectives which we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. We will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face.

Course Outcomes

This course has been conceptualized to address the need of skills and techniques to help students, professionals and managers in running art and cultural institutions.


Total Credit – 3 Course Duration – 45 hours
      1. To understand the meaning and the diversity of cultural heritage, ranging from cultural and ‘natural’ landscapes. It explores the role of these various forms of heritage in shaping local, regional and national identity; the extent to which they reflect in local, regional and national history.
      2. The scope of understanding
      3. The theory and practice of heritage, conservation and public archaeology. And it will encourage debate on issues that affect how we define and apply the term `heritage’.
      1. What is Curatorship?
      2. Curator and Manager: What do art and heritage need?
      3. How do products generate value for the customers/spectators and how so those they make value to products and their quality?
      1. International Scenario and Issues
      2. National Scenario and Issues
      3. National laws regarding art and cultural heritage
      4. International charters/conventions regarding cultural heritage
      1. Vision for Heritage Project
      2. Process of heritage management
      3. Planning and branding of Project
      4. Budgeting and Financial management
      5. Human Resources Management and Strategic Planning
      6. Funding and Proposal Writing
      7. Monitoring and Evaluation of project
      1. Concept& Scope
      2. Issues and trends in inbound and Domestic Tourism in India
      3. Intercultural perspectives involved in tourism
      4. Market survey, research and data collection before designing heritage visitor attraction
      5. Northeast India and Cultural Mapping

Lord, Gail Dexter & Lord, Barry. 2001. The Manual of Museum Management, 2nd. Ed. Lanham: AltaMira Press.

Kotler, Neil, Kotler, Philip & Kotler, Wendy. 2008. Museum Marketing & Strategy. San Francisco: Jossey-Bass, A Wiley Imprint.

Brindle, Meg & Vereaux, Constance De, (editors). 2011.  The Arts Management Handbook. New York: M.E. Sharpe.

Harrison, Richard (ed). 1994. Manual of Heritage Management. Oxford: Butterworth Heineman.

Agarwal, Rajesh K &Nangia, Sudesh.1974. Economic & Employment potential of archaeological monuments in India. New Delhi: Birla Institute of Scientific research.

Biswas, Sachindra Sekhar. 1999. Protecting the cultural heritage. National legislations & international conventions. New Delhi: Aryan books international.

Nagar, S.L. 1998. Conservation & preservation of India’s monuments. New Delhi: Aryan books international.

Chainani, S. 2007. Heritage conservation, legislative and organisational policies for India. New Delhi: INTACH.

Sarkar, H. 2004. Museums and Protections of Monuments and Antiquities in India. Delhi: Sundeep Prakashan.

Cleere, Henry,(ed). 1984. Approaches to the archaeological heritage: A comparative study of world cultural resource management systems. Cambridge, UK: Cambridge Univ. Press.

Hoffman, Barbara T., (ed). 2006. Art and cultural heritage: Law, policy, and practice. Cambridge, UK: Cambridge Univ. Press.

References for concepts, policies, charters, guidelines for different types of heritage:

      1. UNESCO World Heritage website: https://whc.unesco.org/
      2. Convention Concerning the Protection of the World Cultural and Natural Heritage (UNESCO 1972) URL: https://whc.unesco.org/en/convention/
      3. UNESCO Intangible Cultural Heritage Website URL: https://ich.unesco.org/
      4. UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage 2003 https://ich.unesco.org/en/convention
      5. ICOMOS Salalah Guidelines for the management of public archaeological sites URL: https://www.icomos.org/images/DOCUMENTS/Charters/GA2017_6-33_SalalahGuidelines_EN_adopted-15122017.pdf
      6. ICOMOS Charter for Protection and Management of Archaeological Heritage URL: https://www.icomos.org/charters/arch_e.pdf
      7. The Paris Declaration On heritage as a driver of development of ICOMOS URL: https://www.icomos.org/images/DOCUMENTS/Charters/GA2011_Declaration_de_Paris_EN _20120109.pdf
      • Assignments
      • MCQ Tests
      • Classroom contribution
  • INR 4,700

to secure your future

1 Fee sturcture
Students/Professionals: Rs. 4,700/-

Woops! Please do not copy!