NEXT INTAKE DATE: 2 July, 2023
When we see the logos or poster, what comes to our minds first? Why do we think that way, only? What is the connection between the logo and poster and the products and services associated with them? The study of semiotics tries to provide these answers. Semiotics is a science of signs and their interpretations; and all the logos, pictures, and words we use to communicate are signs. In this course, we will try to understand how signs are created and interpreted by the people. We will have on-hand experience of creating and interpreting the signs and the texts in the course. The language we use is also made up of signs, which means there is a system in which we arrange the signs to create meaning. We will understand this system of creating meaningful texts from signs.
At the end of the course student should be able to:
Chandler, Daniel. 2002. Semiotics: The Basics. NY: Routledge.
Cobley, Paul. [Ed.] 1996. The Communication Theory Reader. London & NY: Routledge.
Corner, John, & Hawthorn, Jeremy. [Eds.] 1985. Communication Studies: An Introductory Reader. London: Edward Arnold.
Danesi, Marcel. 1994. Messages and Meanings: An Introduction to Semiotics. Toronto:
University of Toronto Press.
Deely, John. 1990. Basics of Semiotics. Bloomington: Indiana University Press.
Eco, Umberto. 1990. The Limits of Interpretation. Bloomington: Indiana University Press.
Fiske, John. 1990. Introduction to Communication Studies. 2nd edn. New York: Routledge.
Hawkes, T. 2003. Structuralism and Semiotics. London: Routledge.
Johansen, J. D. & Larsen, S. E. 2002. Signs in Use: An Introduction to Semiotics. London: Routledge.
Saussure, Ferdinand de. 1959. Course in General Linguistics. Glasgow: Fontana/Collins.
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